RE:GOVUnofficial concept30 pages reimagined from neust.edu.ph by an AI agent · not affiliated with NEUSTOfficial site ↗ReportFeedback4-year program under the College of Management and Business Technology, following CHED CMO 17 s. 2017
Program Title: Bachelor of Science in Business Administration Major in Marketing Management
Degree Awarded: BSBA - Marketing Management
Institution: Nueva Ecija University of Science and Technology
Department: College of Management and Business Technology
Program Duration: 4 years
Mode of Delivery: Face-to-face / Flexible Learning Modality
The BSBA Major in Marketing Management program prepares students for careers in marketing, advertising, sales, and brand management. It focuses on developing competencies in market analysis, consumer behavior, digital marketing, and strategic planning, consistent with the guidelines of CHED CMO 17 s. 2017.
Graduates of the program are expected to:
The curriculum for BSBA covers a balanced treatment of functional areas in human resource management, marketing, finance, operations, and economics. It broadens the knowledge and skills for the local and international business environment.
The 155 units are broken down into the following components:
| Courses | Minimum Unit Prescribed by CHED | University Prescribed |
|---|---|---|
| General Education (GE) Courses | 36 | 36 |
| National Service Training Program (NSTP) | 6 | 6 |
| PATH Fitness (PE) Courses | 8 | 8 |
| Subtotal | 50 units | 50 units |
| Common Business and Management Courses (CBMEC) - Operations Management (TQM) - Strategic Management | 6 | 6 |
| Business Administration Core | 24 | 24 |
| Professional Major | 24 | 24 |
| Electives | 12 | 42 |
| Internship (600 hrs) | 6 | 6 |
| Institutional Requirement | — | 3 |
| Subtotal | 72 units | 105 units |
| Total including GE, NSTP and PE | 122 units | 155 units |
From Office of Admission and Registration (OAR)
From Office of Admission and Registration (OAR)
Curriculum map image/table was present on the page but content was not legible in the screenshot. Needs human verification from source document.
Quality assurance: AACCUP Level IV Re-accredited, ISO-certified.
Educational Philosophy: No text provided on the page.
Program Description: The degree program described herein shall be called Bachelor of Science in Business Administration (BSBA).
Program Objectives: As per CHED Memorandum Order No. 17, series of 2017, the goals for Bachelor of Science in Business Administration graduates are as follows:
Listed semesters with no detailed subject tables visible: 1st Year (First Semester), 1st Year (Second Semester), 2nd Year (1st Semester), 2nd Year (2nd Semester), 3rd Year (1st Semester), 3rd Year (2nd Semester), 4th Year (1st Semester), 4th Year (2nd Semester).
University Email: [email protected]
Office of Admission and Registration: [email protected]
Address: Gen. Tinio Street, Brgy. Quezon District, Cabanatuan City, Nueva Ecija 3100
Gen. Tinio Street, Brgy. Quezon District, Cabanatuan City, Nueva Ecija 3100
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Reimagined by RE:GOV · Oct 26, 2026
